Hugo Boss is a German fashion house and designer of luxury clothing for men and women.
The company was founded in 1924 by Hugo Boss.
It’s been around since before you were born so why does the cost keep going up?
Some say it’s because they want to offer clothes that are high quality that will last through changing trends.
Others believe that their prices have increased over time because they’re an international brand with stores all over the world and this increases their overhead costs, which ultimately gets passed on to customers.
They also think that people buy into the name, and it makes them feel like they’re buying something expensive, when really there are other companies out there who make comparable products at lower price points.
There are other luxury brands out there such as Gucci, Prada, Louis Vuitton and others that are also fairly expensive; Hugo Boss is fairly unique in the sense that their brand is very lifestyle oriented.
Their clothing isn’t just for show; it’s built to last (materials used are top quality) and works well with the wearer’s daily routine (their styles match general dress code).
However, what really sets them apart from other luxury brands is how they manage to provide status and exclusivity through their products.
Hugo Boss provides status by using celebrity endorsements.
Celebrities such as Michael J Fox & Brad Pitt have been seen wearing Hugo Boss t-shirts which gives them an air of sophistication and elegance – something you don’t want to be caught with, hence why they’re so exclusive.
This in turn gives the brand a certain air of elitism, which is what makes them stand out from other luxury brands.
It’s this sense of exclusivity that runs through the entire brand which explains their high prices.
Why else are Hugo Boss clothes so expensive? Let’s go through each reason one by one:
why is Hugo boss so expensive
Luxury Brand
As explained above, as a luxury brand they can afford to retail at very high prices & not have too much trouble selling the items off because people who want those kinds of clothes will happily pay for it due to eagerness and desire for status that comes with owning a garment from a prestigious brand such as Hugo Boss .
Hugo Boss Provides Status and Exclusivity
As explained above, the brand was built on status/exclusivity that is why they are often seen advertising with celebrities.
They provide this sense of exclusivity to the consumer by using endorsements from celebrities which helps fuel desire for their products since not everyone can afford them.
Quality Craftsmanship
Most Hugo Boss clothes are made in Italy or France where labor rates are high, so naturally costs will increase due to higher labor wages.
Other luxury brands do this as well but it’s something people who want the best deal would seek out if they want to buy a top quality item without paying too much for it simply because lower labor wages equal lower production costs which equals cheaper prices which then ties back to their desire for exclusivity.
They know their stuff
As explained above, the brand was built on status/exclusivity that is why they are often seen advertising with celebrities.
They provide this sense of exclusivity to the consumer by using endorsements from celebrities which helps fuel desire for their products since not everyone can afford them.
Celebrities Love Hugo Boss
It’s no secret that popular celebrities have been spotted wearing Hugo Boss t-shirts from time to time which adds to the allure and desirability because it’s a subtle way of showing off without being too obvious about it.
In fact, some people find themselves asking “Where did so & so get that shirt?” and then go online to look for it.
All of this fuels desire for their products because it gives the consumer a sense that if everyone’s wearing it, then it must be good.
Highest Quality Raw Materials
Hugo Boss uses only the best materials for their clothes which is another luxury brands do as well but since they’re already going through all of these trouble to make their product desirable/exclusive, why not use the best materials as well?
It’s another way of saying “Best Of The Best” and ties back to status & exclusivity.
high quality comes higher prices but since they’re using Italian or French labor wages which is expensive, naturally costs will increase due to higher labor wages.
Other luxury brands do this as well but it’s something people who want the best deal would seek out if they want to buy a top quality item without paying too much for it simply because lower labor wages equal lower production costs which equals cheaper prices which then ties back to their desire for exclusivity.
Celebrity Endorsements
as explained above, popular celebrities have been spotted wearing Hugo Boss t-shirts from time to time which adds to the allure and desirability because it’s a subtle way of showing off without being too obvious about it.
In fact, some people find themselves asking “Where did so & so get that shirt?” and then go online to look for it.
All of this fuels desire for their products because it gives the consumer a sense that if everyone’s wearing it, then it must be good.
Hugo Boss has always been expensive
People expect they’ll pay more for a luxury brand and will accept that fact, so why not charge them accordingly?
It forces consumers to be honest about what they really want instead of cheapening the brand by selling cheap garments at high prices (and thus giving off the impression that “they don’t value/care about their customers”).
People naturally think that if you’re selling something cheap, then chances are it’s not genuine.
People are willing to pay top dollar for luxury labels because they know what they’re getting is genuine and of high quality, but if you cheapen the brand by selling products at lower prices than their original asking price, then people will think your product is inferior since you didn’t charge an excessive amount in the first place.
Final Thoughts
When you’re looking to buy a luxury brand, it’s important to ask yourself why they are expensive.
Is the quality really that much higher than other brands? Or do celebrities like wearing them?
What about their craftsmanship or materials?
Understanding these factors will help you make an informed decision before pulling out your wallet.
Luxury brands provide status and exclusivity for those who can afford it; not everyone needs Hugo Boss shoes in their closet!
But if you want the best of the best, then look no further than this German company with over 100 years of experience under its belt.
About Dawson Kutch
Dawson Kutch is a born and raised Alaskan who loves the outdoors and everything it has to offer. Kutch has been an avid hunter and fisher his entire life, and takes great pride in providing for himself and his family. While he enjoys spending time in the great outdoors, Kutch also has a passion for fashion and loves to stay up-to-date on the latest trends. In his free time, Kutch enjoys spending time with his wife and one young daughter. He is always looking to learn more and better himself, both as a writer and as a person.
