Why Is Brunello Cucinelli So Expensive? (Top 12 Reasons)

Brunello Cucinelli is an Italian luxury brand that produces high-quality products.

Bespoke clothing, made with the finest materials and finished by hand in Italy, sets Brunello Cucinelli apart from other fashion companies.  

The fabrics used are of exceptional quality; cashmere, virgin wool, linen, and silk are all treated to ensure they are soft and comfortable to wear.

Every piece of clothing is finished with great attention to detail, so customers can expect flawless stitching and immaculate finishing.

The clothes are created in their workshop by hand, which ensures that every garment meets exacting standards before it leaves the factory.  

Brunello Cucinelli’s business philosophy is based on innovation, research, and study.

He has pioneered the introduction of new natural fibers into his collection, such as alpaca wool, mohair, and coconut silk.

Brunello also specializes in using recycled cashmere within his products – for example, he uses shredded cashmere from old sweaters to create new yarns which go back into the manufacturing process.

The results speak for themselves.

Brunello Cucinelli is one of the most desired brands in menswear, with items that are fit to grace any red carpet.

This is because the quality construction and fabrics ensure that they are long-lasting and always look their best.

Brunello Cucinelli uses luxurious materials to make his clothing, which give the clothes a timeless design.

His pieces are hand-finished by highly skilled craftsmen in Italy, giving his products an understated elegance rarely seen in other fashion houses.   

Each piece of Brunello’s clothing has been carefully scrutinized by expert craftsmen at every stage of production, resulting in immaculate stitching and flawless finishing.

The attention to detail means that customers can expect every garment to be perfect before it leaves the factory.

Why is Brunello Cucinelli so expensive?

It’s no secret that Brunello Cucinelli is expensive.

Here are some reasons why their clothes are so expensive:

high-quality materials 

All Brunello Cucinelli items consist of high-quality materials such as cashmere, leather, and precious stones.

The ingredients make for a luxurious product that is finished to perfection with great attention to detail.

The quality of the materials gives the clothes a timeless look, ensuring that they will stand the test of time.

Brunello Cucinelli uses high-quality cashmere in all their items.

Not only is it silky and comfortable to wear, but it has long fibers (6cm+) which ensure that garments will not pill after washing.

Luxury brand

Brunello Cucinelli has been working on his clothing company for many years and has built up a strong reputation in the fashion industry over time.

As a result products from the company are already considered luxury brands and carry high price tags.

Understated elegance

Brunello Cucinelli’s clothing is simple and understated.

The use of natural fabrics ensures that the quality of these garments will last for years to come.

They are designed to not look out of place in boardrooms or glamorous events, meaning they make an excellent gift for someone special.

Every item is discreetly labeled with the designer’s initials, making the clothes recognizable as Brunello Cucinelli’s without being too ostentatious.

Highly skilled craftsmen

All products at Brunello Cucinelli are still sewn by hand, which requires highly skilled craftsmen who can produce flawless pieces using time-honored traditional techniques (and also explains why production is slow).

The use of expert craftsmen means that customers can expect immaculate stitching and flawless finishing on every item.

Timeless design

The design of all products by Brunello Cucinelli is timeless and will never go out of style, making it easy to incorporate into existing wardrobes.

Since the clothing can be worn for many years without looking outdated, customers also see this as an investment when they purchase a piece from the Italian brand.

Brunello Cucinelli is a luxury brand that does not compromise on quality or design.

Their exacting standards result in beautiful pieces that customers love to wear and receive compliments on, which helps to justify the price tag attached to them.

Master Pattern Maker

A significant component of style is fit, especially in clothing which you are going to have tailored anyway.

The difference between an off-the-rack suit that fits well and one that does not is the difference between looking like a million dollars or not.

A Pattern Maker with decades of experience working for others companies before coming to work for Brunello Cucinelli brings years of industry knowledge and expertise to all of Brunello Cucinelli’s custom clothing.

Carefully finished and hand checked

Every product made by Brunello Cucinelli goes through a strenuous quality control process before it leaves the factory in Solomeo near Perugia in Italy.

The entire production line is closely supervised by head designer Luca Ruggeri, who ensures that each item that leaves his factory has been carefully finished and checked manually for imperfections before being packed and shipped to a customer.

High production cost and unique process

While the high production cost and unique process mean that Brunello Cucinelli products are not cheap, they provide excellent value for money.

Since customers can expect their clothes to last many years without pilling or looking out of fashion, it is easy to understand why prices tend to be higher than competing brands.

Natural fibers and luxurious leathers

Brunello Cucinelli uses only natural fibers that have been carefully sourced from around the world, including silk, cotton, and cashmere as well as beautiful leathers such as crocodile skin.

Customers can choose from a variety of beautiful colors, which also makes each item easy to match with other clothing pieces from existing wardrobes.

Superb leather quality

There are many types of leather used by Brunello Cucinelli.

It depends on what part of the world it comes from, the tanning process, etc.

But there is one thing in common; they ALL come from very expensive hides.

And while most other designer brands cut corners by using lower grade leathers which still look amazing when new, over time they do not hold up so well even though they may still look great.

Superb quality control

In addition to using high-quality materials, Brunello Cucinelli has invested heavily in the latest production techniques in order to ensure that every piece is manufactured following strict guidelines for material sourcing, processing, and finishing controls.

This means that customers are guaranteed exceptional value for money when they buy one of their beautiful products.

Customer service

Although Brunello Cucinelli is considered to be expensive, they are able to maintain their customer service levels.

This is because of their strong customer retention rates.

For example, the company has an extremely high rate of customers who are approved for financing through their partners.

Brunello Cucinelli also has very low return rates on products, which encourages people to buy more items from them in the future.

Their customer service levels are very high, which means they cover all aspects of their business relating to the customer.

This includes marketing, operations, administration, and other departments.

Is Brunello Cucinelli worth it?

Yes, it is totally worth it.

When I had my first look at the Brunello Cucinelli website, I was blown away by the quality of their clothes.

The textures, patterns and styles were all so intricate and detailed.

The prices at first glance, looked very high-end too! Their dress shirts are upwards of $400 – $500 bucks.

But what got me curious was when I noticed that there were actually TONS of reviews on their clothing.

Most people were saying they were worth it or came back for more after trying them out.

Is Brunello Cucinelli a luxury brand?

Brunello Cucinelli is a luxury fashion brand which focuses on designing and marketing clothes, apparel, and lifestyle for men.

The founder of the company Brunello Cucinelli himself has stated that he sees his company as more than just making luxurious cashmere products – it is about the idea of luxury.

The company also places great emphasis on philanthropic causes with their Luxury Institute, including offering free humanities courses for groups of employees to attend every year, as well as operating an artisan school in Solomeo (the small Umbrian village where they are headquartered) which offers free courses in arts and design fields.

Luxury brands today face increased competition from lower-end fashion retailers.

For this reason, players such as Brunello Cucinelli are constantly forced to innovate their pricing approach in order to consciously differentiate themselves from mass-market brands.

Brunello Cucinelli has successfully differentiated itself through the introduction of an innovative luxury business model, which focuses on social responsibility by transferring part of its Company profits into non-profit projects aimed at preserving the cultural identity.

Based on this, it can be argued that Brunello Cucinelli is indeed a luxury brand.

Final Thoughts

In conclusion,  there are many factors involved in making a product from Brunello Cucinelli expensive.

Unfortunately, a complete explanation is beyond the scope of this article, but I hope that I was able to help you understand some reasons for the high price tags!