Why Is Prada So Expensive? (Top 7 Reasons)

Prada is one of the most popular brands all over the world.

It is among the most costly options among its competitors in the market.

Prada has existed for over 106 years and its prices have been high throughout the period. 

Read: Why is Moncler So Expensive?

If you follow popular fashion icons or celebrities, I’m sure you have seen some of them wear Prada products.

Most people have been wondering why Prada is expensive.

Prada is a brand that is definitely worth your money.

It produces high-end quality products like shoes, handbags, shirts, sunglasses, etc., that are made by expert designers using quality material.

Their prices are high and don’t favour anyone

Below is a comprehensive guide containing well researched reasons why Prada is expensive.

Why is Prada so expensive?

Prada is a brand that most people associate with class, high prices, wealth, and luxury.

Miuccia Prada’s grandfather was the founder in 1913, as an original leather product company.

He, however, passed on, and Miuccia inherited it together with her brother and ran it up to 2005.

When he took over, he added more accessories like jewelry and just not only leather.

Read: Why Is Aritzia So Expensive?

 She innovates more designs that give the company an immense turn. 

However, Prada goods are not only of high quality, but they are also so costly.

Below are well-illustrated reasons that make Prada quite expensive.

High-quality materials

The Prada brand makes their products using high-quality materials.

Quality materials always translate to premium chargers.

For example, handbags and shoes are crafted using quality leather.

Read: Why Is Balmain So Expensive?

Also, most Prada accessories are made from gold, which is expensive and thus affects the final price.

Also, they combine premium leather and suede and crafted animal skins in some of their bags, which give a classy and luxurious feel.

Designer logo

Designer logos play a huge role in any brand.

It is what sells a brand.

For example, Prada has a small logo that can fit in a bag without shouting, adding classiness.

Read: Why Is Givenchy So Expensive?

Their logos also don’t flash in t-shirts, which makes it t be more attractive.  

The design name is versatile, neutral, and can go with anything without necessarily representing the logo.

For example, when you look at Gucci, it is a company that doesn’t have a label but is known to produce high-end designer products.

Designer brand

Prada is a designer brand that means its items are specially designed and are more expensive than the normal items.

So if you’re buying an item from Prada, you will have to pay for the brand label and the class associated with it rather than the product itself. 

Prada is a timeless and relevant brand in any place, and if you wear their products, people understand fashion will always notice them.

Professional designers involved

Prada is a reputable brand and can not just go for the common designers.

They go for qualified experts who understand the basics of crafting and trending designs.

They want their products to be high-end, and of high quality, so they always have to get professional designers to maintain their brand.

But when you hire them, you are assured of positive outcomes.

A brand like Prada specializes in many items from jewelry, wallets, shirts, shoes, bags, etc., and they require experts in all sectors.

Hiring these designers is quite expensive, so they will increase the price of their products and so the higher price tags to its consumers.

They market their products

Marketing is the most important part of any business.

To make sales of their products, they need to develop a business strategy to attract more customers.

Prada is a brand that spends millions of dollars on advertising its products globally. 

As we all know, running an advert on television for 1 minute or less you need to part with tons of money.

They also advertise their products in newspapers, magazines and social media sites, and online stores. 

The advertisement costs incurred will affect the ultimate price and make their luxury products not affordable to people on a budget.

Exercubarant rents

Prada currently has around 618 outlets all over the world.

And when you look at most of their shops, they are located in prime locations in all major towns.

Most landlords take the advantage of using the rent since there is so much competition for them. 

People are willing to pay any amount to have that space.

The reason for the prices of products from Prada is because they have to ensure that they can afford the rent and still make profits. 

Quality of manufacturing their products

Prada is a brand known for the quality manufacturing of its products.

They undertake all the processes required to come with quality items.

Prada also uses premium raw materials when making their products like shoes, bags, jewelry, perfumes, wallets, etc. 

They also use experts who determine what materials to use and what to avoid.

Maintaining the quality is expensive, and again, it will cost more to the end products, and thus, the consumer will have to pay more for the products.

How to save money on Prada?

Prada brand products are quite expensive.

However, there are some things that you might be willing to forego to save money and buy that Prada shoes or bag you have wished to own.

You can avoid impulse buying and save that money to buy for Prada. 

Also, you can wait for Prada to have a promotion on their products, and maybe they have flash sales where you can get a product at 50% off the original price.

For items like jewelry, you can buy at wholesale price, which will be significantly cheaper than buying a single item.

Is Prada worth the money?

As we said earlier, Prada is quite expensive.

Whatever product you may want to buy, be it glasses, jewelry, perfumes, or any item, you will have to pay fortunes to buy their products.

It is because they excuse class luxury and quality.

Prada does not flash their logos like other brands.

They are attractive, and anyone may wish to own their product.

For example, if you are a celebrity and you want to build your image and brand, wearing luxury clothes is something to consider, especially from Prada.

Again, not necessarily you are a celebrity; you can also save some cash and treat yourself by buying a nice perfume or a pair of shoes you’ve been wishing to own; once in a while. 

Why is Prada so successful?

Prada has been in existence for more than 106 years.

Miuccia Prada has contributed to its success through her highly innovative sales techniques and her approach to designing clothes and accessories.

She does not confine herself to her clothes, but she is always looking beyond improving or innovating.

She has constantly collaborated with world-renowned architects in designing and perfecting her Prada shops.

She is ranked in Forbes as one of the most influential women in the world.

Also, she has ensured that they have maintained their quality and their consumers are satisfied.

 Does Prada keep its value?

Prada is a high-end brand that uses premium materials when making its products.

However, few people are complaining about some items which are common to all brands.

Research has shown that most Prada products like jewelry retain up to 100% of the original value.

It means if you want to recall it, you can charge the same amount you bought it.

Prada bags have ranked among the best bags with high resale value in the market.

Prada is expensive, but they give value to your money apart from being a luxury brand.

You can hold their products for eternity, and your children can inherit them when they are still in perfect shape.

What brand is similar to Prada?

 Prada and Gucci are two pioneers in the fashion industry.

There are similar luxury brands in that both design, manufacture, and ready-to-wear design clothes, leather products, shoes, jewelry, and accessories.

Gucci is an Italian fashion house known for its good quality leather brand, while Prada is also an Italian fashion house that deals with luxury and products.

Gucci is named after Guccio Gucci, while Prada is named after Mario Prada.

They have gained popularity and are seen as competitors of each other.

Gucci is popular for its chik’s designs, while Prada is popular for its simple sleeks and functional designs.

Frequently asked questions 

Why are Prada bags so expensive?

Apart from the Prada brand being one of the most expensive brands, it also falls on one of the most expensive sides.

The underlying appeal lies in the Prada brand itself.

Prada has been associated with rich people using it to showcase their wealth, while low-class people purchase Prada to look wealthy. It is crazy. 

Prada is more of a luxury than fashion.

So, most people buy Prada bags to look classy because they wear a lifestyle and a renowned brand.

Prada bags have small logos, so they look attractive and valuable compared to brands with large logos.

You will get a Prada bag at an average cost of$2,600 to $3,200.

They vary with the sizes and types that you want.

However, you can also get a small one with$1,600

Why are Prada glasses so expensive?

Prada sunglasses may look like any other sunglasses, but they are more than a fashion statement.

If you love wearing luxury brands without logos in them, then consider the Prada sunglasses. 

The average cost of Prada glasses is $149 to $400, depending on various factors like the type of lenses, frame style, and the type of glasses.

Prada glasses are expensive because a premium brand makes them, so you are paying for both quality and brand when paying for the price tag.

However, there are few pieces of Prada glasses in circulation.

The fashion house only produces a few, which increases its value.