As such, it gets hard to understand why certain brands are so expensive, in particular Moncler. Moncler is an Italian brand found in 1952 and later acquired by René Ramillon.
It is a luxury fashion brand that initially made sleeping bags and tents. Later on, due to the need for workers to shield themselves from the cold, they branched into quilted jackets. These jackets became highly popular and subsequently became a thing for the moneyed. Let’s look at the reasons behind Why is Moncler so expensive in further detail.
Why is Moncler so expensive?
Below are several reasons why this Italian luxury fashion brand is so expensive, particularly the jackets.
Why is Moncler So Expensive? Moncler is expensive because the company uses high-quality materials, has a lengthy and difficult manufacturing process, and targets a luxury demographic. Additionally, Moncler jackets are well-styled, the company is environmentally conscious, and its products are almost rare. Finally, the price of popularity plays a role in Moncler’s expense.
Moncler Uses Fine Materials
Besides the jackets, the company also makes the best quality down coats using the highest quality of materials. They also use down sourced from white geese to insulate their down coats. Goose down is famous for its unique insulation ability. In addition, goose down is the best quality down in terms of performance and composition.
Read: Why Is YSL So Expensive?
The company also makes its winter coats using fur trims gotten from coyotes. Coyotes’ natural fur is considered the best quality, despite the ethical concerns regarding its harvesting. However, as a price-influencing factor, it is easy to understand why their fur coat is so expensive.
Despite being an Italian brand, the company does not make its products in Italy or France, except for a few limited collections made in Italy.
The Jackets Are Well Styled
Environmental protection efforts are more than often determining factors for prices in many industries. The company has invested significant effort in reducing its environmental impact. The brand does not limit itself to the materials it uses.
In addition, they use responsibly sourced materials, even for the smallest items like paper bags. Almost half of the company’s shopping bags are produced out of recycled materials.
Products Are Almost Rare
Most importantly, their items are substantially exclusive and rarely on sale. Due to its reputation, the company sells its jackets and products completely, sometimes even before official release. The brand understands that its products are constantly in demand and prices their products to maximize every early sale.
The Price of Popularity
Is Moncler Worth the Price?
However, is Moncler worth the high prices? If you are on a budget, then this is not for you. In a professional opinion, several alternative brands provide almost the same functionality levels at considerably lower prices.
At this point, if you buy from Moncler, you will be paying for the brand name and reputation, and not so much its functionality. In addition, there are better alternatives with better designs and material quality at lower prices.
On the other hand, their products are functional. If you want a well-insulated jacket to brace the cold while still looking stylish, then their products are worth a try. Rest assured, Moncler jackets will last you long enough. In this regard, Moncler is definitely worth the price.
Final Thoughts on Why is Moncler So Expensive
Why is Moncler So Expensive? All things considered, Moncler jackets are perfect for those looking to invest in a classic winter coat. They have a timeless design with quality materials that will last through many years of wear, making it one investment piece you can’t go wrong having!
About Dawson Kutch
Dawson Kutch is a born and raised Alaskan who loves the outdoors and everything it has to offer. Kutch has been an avid hunter and fisher his entire life, and takes great pride in providing for himself and his family. While he enjoys spending time in the great outdoors, Kutch also has a passion for fashion and loves to stay up-to-date on the latest trends. In his free time, Kutch enjoys spending time with his wife and one young daughter. He is always looking to learn more and better himself, both as a writer and as a person.